Media Platforms That Have Influence Me

In finalising my music video plan and idea as a whole, I looked out very closely in the newspapers and especially television adverts for my theme of 'Real Beauty'. Dove and Victoria's Secret appeared to encompass my theme really well, as they both have contrasting views on what is considered beautiful. This in itself is what I will be basing my whole video on.

Dove Advert:

In 2004 Dove launched a ground breaking worldwide advertising campaign. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexities that beauty product consumers suffer from. 

Having heard that only 2% of women would describe themselves as beautiful, the brand tried a completely new approach based on customer experiences and set itself apart from the market leaders.

By choosing to speak to women about their feelings and complexes, Dove has drawn on a unique and genuine message that’s inspired by reality, Xavier Charpentier outlines:

 'This campaign essentially has two remarkable things: its simplicity with an obvious, huge, central and global insight that everyone can understand and that every woman can relate to. The second thing is that the campaign is long-lasting. The first campaign dates from 2004, and we’re now in 2013.'

In 2007, Dove launched a new survey entitled “Beauty comes of age”, revealing that 91% of women aged 50 and over consider it time for society to change the way it looks at ageing. On the back of these results, Dove launched a campaign dedicated to the beauty of wrinkles.  

Victoria's Secret Advert:

Recently, Victoria's Secret launched a 'Love Your Body' campaign in order to advertise their newest line of lingerie. However, by using their own idealistic models, Victoria's Secret caused controversy among women in America who do not agree with the discourse that the lingerie store promoted. 

While Dove was attempting to enforce ideas of a healthy body image, Victoria's Secret may have taken down Dove's ammunition by turning it into an advertising slogan. By using such positive text and auditory to anchor the images in the Victoria's Secret commercial, the lingerie store was able to associate a positive idea with their unattainable standards for the female body. 

Compared:

As seen below, it is clear that both organisations have different perceptions of what is considered beautiful. It is good to accept each persons views on 'real beauty', and especially to explore these sights further. 

Selected:

'Selected' is a House dedicated record label and brand who also has a media blog. The brand was founded in June 2013 in Berlin and has been expanding ever since.

Their most popular and most used media platforms are Soundcloud and Spotify, as they upload an unlimited supply of ready made playlists; making it easier for their listeners to find new music and have an already made playlist of songs. 

The reason why I have chosen to write about Selected is because I like the calm/cool colours used, and the continuous use of the brand name on each music video. As seen in the photo below, I love the lay out as a whole and how neat and together it looks.