Promotion

Especially nowadays, Promotion via all techniques is seriously important for all upcoming artists and already established ones too. These techniques are the current methods for fans to keep on top of their artists lives, and to show them support.

Låpsley is just one of the many artists that uses all her media platforms in order to promote not just herself but also her music. This in itself is crucial for all artists to use to their own advantages as it gets their music out there. 

However the best part of Social Media is that it is easy access and extremely quick. 
It gets people extremely excited and it is a great way to release teasers of music video's or songs, or maybe even tour dates and details.

Advertising is so widely used by celebrities and artists as it is a form of free advertising. It is also so popularly used as it is under the artists control (to an extent) meaning they can promote what they want when they want.

Eventually, I plan to set up my own Social Media pages for my music video, to keep followers interested and to promote my artist and more importantly my video.