Evidence has proven that nowadays it is not just Album Posters that are being produced, but also a range of other promotional billboards that grab listeners attention. These include posters about tour dates; even the occasional poster on a new music video!
Taylor Swifts 'Bad Blood' music video managed to release a poster with ever main and supporting cast member on it. From Taylor to Zendaya, by this phenomenon and her team thinking so creatively to release this amount of posters allowed the video itself to reach 1.1 Billion views and growing! Swift used these other global stars to reach a larger demographic and an increased fan base, as once a viewer watches 'Bad Blood' sites like YouTube create an 'Up Next' playlist full of other Taylor Swift songs.
An aspirational method carried out perfectly!
The 'Bad Blood' posters all followed the same theme. A black and white photo with the use Single and Music Video title in a bold red. Although they showcase various 'models', the posters all appear identical. They all include 'produced by' and 'directed by' names, alongside a lyric 'Band- Aids Don't Fix Bullet Holes'.
When researching the importance of this song lyric, Cheyenne Corbine has interpreted this exact lyric perfectly. She describes what seems to be the meaning behind Taylor Swifts lyric; it also linking to what the singer may have been feeling when writing. The conclusion I and research have come to is that Taylor Swift is commenting on the scars words leave behind when 'shot' at another person. Although a weapon causes physical damage and pain, many have argued that lasting words and mental damage is a worse off attack.
Therefore, Swift and her team have clearly repeated this theme on many posters to emphasise that thinking needs to take place and lot more before words escape our mouths.
Kasabian also follows many typical poster conventions; challenging them too. The image used on the poster to the left uses the same image and theme as their album showcases to allow audience recognition. Another convention the band have kept to is the feature of 'hit singles' the album encompasses. This is very common in most artist posters as again, the band is trying to reach a higher state of audience recognition, hopefully resulting in an increase in audience demographic. However, Kasabian here have also challenged typical poster conventions with their use of their Website link feature in the top left-hand corner.
This is another use of the band trying to spark a larger audience interest, as seen below, the website takes views to many area's of the band, whether it be to their 'official store exclusives', or their 'downloads' section. Although it challenges typical poster conventions, it also a very interesting and clever feature to include in any poster.
Kings Of Leon are also another well known band who clearly also conform to many of the same poster conventions as rivalling bands such as Kasabian.
The only obvious difference in content between the two explored bands are the use of date titles and information. On Kasabian's, there is not evidence of a release date or anything along those lines. However on Kings of Leaon 'Only By The Night', there is a red 'OUT NOW' date. The emphasis of these words being in bold almost promotes a shocked and disbelieving tone, a light forceful nature to this adds the right amount for audiences to believe they should make this purchase. Again, another technique I will remember to include.
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