'Music Video's ignore common narrative as they are essentially advertisements. As consumers, we make up our own meaning of a song in our minds: a Music Video can anchor meaning and gives the record company/ artist a method of anchoring meaning'.
-Thought Beats
First step according to Goodwin was for audiences to look at the music itself. He wanted audiences to take into account a song's structure (verses and chorus).
The second step would be the 'voice of the song'. The artist his/herself is an instruments and therefore is able to be unique. Roland Barthes theory of the 'grain of voice' also links to this.
The third is where Goodwin indicates to audiences that the artist is some sort of 'storyteller', and us (the listeners) are listening. The video is a communication device, a visual representation of the story.
First step according to Goodwin was for audiences to look at the music itself. He wanted audiences to take into account a song's structure (verses and chorus).
The second step would be the 'voice of the song'. The artist his/herself is an instruments and therefore is able to be unique. Roland Barthes theory of the 'grain of voice' also links to this.
The third is where Goodwin indicates to audiences that the artist is some sort of 'storyteller', and us (the listeners) are listening. The video is a communication device, a visual representation of the story.
-Narrative and Performance
As listeners, Goodwin argues that we only ever tend to get the general idea around a song, and we end up making up the rest of the interpretation ourselves.
As listeners, Goodwin argues that we only ever tend to get the general idea around a song, and we end up making up the rest of the interpretation ourselves.
Narrative and Performance go hand in hand, and make it incredibly easy for audiences to watch a music video over and over again, without loosing interest.
By artists acting as both a narrator and then also a participant helps aid the authenticity. Despite this, the lip sync and other mimed actions remain the centre of a music video. Audiences need to witness relatable performances.
By artists acting as both a narrator and then also a participant helps aid the authenticity. Despite this, the lip sync and other mimed actions remain the centre of a music video. Audiences need to witness relatable performances.
-The Star Image
Meta narrative (a story that describes the development of the star over time) has serious importance in the videos production.
Artists want to look unique in order to stay within trend, and to have a lasting effect on it's audiences. The star image develops overtime, allowing the artists to stay current and remembered for the right reasons.
Artists want to look unique in order to stay within trend, and to have a lasting effect on it's audiences. The star image develops overtime, allowing the artists to stay current and remembered for the right reasons.
-Relation of Visuals
Illustrate: Video's can use a sequence of images to convey meanings.
Amplify: Meanings and effects are constantly apparent in the video, in order to be drummed into the audiences vision.
Disjuncture: This is when the meaning of the song is completely ignored.
-Technical aspects
These hold the video together, through all of the conventions I have already explored on my previous post.
Speed, camera movement, editing and overall production are all uses of camera.
Lighting and colour helps to aid the video's mood, and is used for emphasis. Mise En Scene is used for dramatic and authentic use mostly.
Beats. Video's use cuts in order to co-inside with the songs beat breaks.
Illustrate: Video's can use a sequence of images to convey meanings.
Amplify: Meanings and effects are constantly apparent in the video, in order to be drummed into the audiences vision.
Disjuncture: This is when the meaning of the song is completely ignored.
-Technical aspects
These hold the video together, through all of the conventions I have already explored on my previous post.
Speed, camera movement, editing and overall production are all uses of camera.
Lighting and colour helps to aid the video's mood, and is used for emphasis. Mise En Scene is used for dramatic and authentic use mostly.
Beats. Video's use cuts in order to co-inside with the songs beat breaks.
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