Types of Music Video

Performance:

Unsurprisingly, this is the type of video where the artist or band is seen to be performing either to a staged audience, or even just to the camera. This is typically seen to be a popular method for the 'Rock' artists to use within their video's. 

However, this stereotype is challenged, as other artist such as Outcast with 'Hey Ya', or even in 1980 and Kool and the Gang with 'Celebration'. 

This video is possibly one of my personal favourites, as it consists of 'Andre 3000' performing in his 'band' to a screaming crowd of predominantly ladies. However, if audiences look closely enough, they will see that in fact ALL 'band' members are in fact the same person. From a technical standpoint, this has always been a very simple but clever concept, and has proven to be highly effective and gripping. 

Narrative:
Narrative video's are where there is a story playing on top of the music itself. Within this video genre, there are actually three sub- narrative video options. 

Illustration- This is where the narrative in the music video exceedingly fits with the lyrical content of the song. This could be better explained with Taylor Swift's 'Love Story' music video.

Amplification- This is where the narrative may be slightly influenced by the lyrical content, however it uses different themes to compliment the songs 'feelings'. To make it easier, it may be simpler to watch Coldplay's 'Paradise' music video, as this uses amplification. 

Disjunction- Finally, this is where the narrative holds very little common ground with the actual song, and is seen to have a quite a random meaning to it. One music video that particularly sticks out for me is Gotya's 'Somebody that I used to know'. 

Concept:

These types of music video's usually have no storyline and have little to no relationship with the song's lyrical concept either. These video's usually have no plot line, and is seen to be entirely interpretive with the audiences deception. 
A solid example to express this idea further could be Drake' 'Take Care' video (https://www.youtube.com/watch?v=-zzP29emgpg ).