My Research Questionnaire

In order to really connect with the music industry, I decided to carry out a questionnaire to gain a deeper understanding into what generations expect from a music video, and more importantly what makes these music video's so successful in the first place. I used my education to my advantage, as I was able to ask many different people the same questions, yet getting varied responses. Below is a brief idea of what my surveyors received. 

However, all of my data has been collected via students and the occasional teacher. Therefore, this data can only be reliable to a certain extent, and I am sure that if I asked people (for instance) in Wales to also complete my questionnaire that I would get an entirely different set of results. 

To the left, the pie chart demonstrates who my potential audience should be when planning my music video. As expected, 15-20 year olds was the top result, closely followed with over 40 year olds, which gives me a really wide target audience to work with. Overall, this gives me a great insight into who will be most interested in my artist and as a whole, my video.

The result to the right is an important 
result to take note of, as this result 
will help me in getting my video 
noticed by Låpsley's fans and 
followers. As previously explored, Social Media is highly important in advertisement, especially now more than ever, as this is the quickest, cheapest and easiest way to promote.

These last two questions were the ones that I found most interesting!
Location and the variance of locations within a music video are extremely vital, as at the end of the day it is what the viewers are watching, and therefore associating with not only the artist, but their label and other pieces of their material. 

It is clear that my surveyed people prefer the location to stay the same, or near enough anyway. Sometimes, too many locations can confuse audiences, and therefore the real essence behind the video ends up getting lost. Henceforth from my survey, I am going to bare this factor in mind when it comes to my storyboard, as I want audiences to be focussed on what really is going on, 
                                                            but also being intrigued and engaged.



What is also extremely interesting is that a 'City (London) came out as the top result for favourited location by viewers. 'Abroad' appears to be the least popular location amongst the people who participated in my survey, despite video's such as Calvin Harris' 'How Deep Is You Love' reaching 1,156,697,189 views on YouTube. Within this same video features various party (club) scenes. which is interesting as this location is also not completely raved about within the survey's
results. 

'Falling Short' Lyrics by Låpsley

 https://www.youtube.com/watch?v=Pisxp5Gi3co

One month 'till February

Keep on holdin' on

And I know it's short

And I know it's short

One month 'till February

Keep on holdin' on

And I know it's short

And I know it's short

And it's times like these

And it's days like these

And it's times like these

And it's days like

It's been a long time comin'

But I'm falling short

It's been a long time comin'

But I'm falling short

Cause you could say

This is not too far to carry this

'Cause you could say

This is not too far to carry this

'Cause you could say

This is not too far to carry this

'Cause you could say

This is not too far to carry this

'Cause you could say

This is not too far to carry this

And it's times like these

And it's days like these

('Cause you could say)

And it's times like these

And it's days like

It's been a long time comin'

But I'm falling short

('Cause you could say this is not too far to carry this)

It's been a long time comin'

But I'm falling short

('Cause you could say this is not too far to carry this)

(Not too far to carry this)

(Not too far to carry this)

Because you took something away from yourself

Come back to this route and take your heart to higher self

Heart to higher shelf

(Not too far to carry this)

Because you took something away from yourself

Come back to this route and take your heart to higher self

(One month 'till February)

And it's times like these

Because you took something away from yourself

Come back to this route and take your heart to higher self

One month 'till February

('Cause you could say this is not too far to carry this)

Oh

'Cause you could say this is not too far to carry this.

Promotion

Especially nowadays, Promotion via all techniques is seriously important for all upcoming artists and already established ones too. These techniques are the current methods for fans to keep on top of their artists lives, and to show them support.

Låpsley is just one of the many artists that uses all her media platforms in order to promote not just herself but also her music. This in itself is crucial for all artists to use to their own advantages as it gets their music out there. 

However the best part of Social Media is that it is easy access and extremely quick. 
It gets people extremely excited and it is a great way to release teasers of music video's or songs, or maybe even tour dates and details.

Advertising is so widely used by celebrities and artists as it is a form of free advertising. It is also so popularly used as it is under the artists control (to an extent) meaning they can promote what they want when they want.

Eventually, I plan to set up my own Social Media pages for my music video, to keep followers interested and to promote my artist and more importantly my video. 

Låpsley

Holly Låpsley Fletcher is an English singer/songwriter who is also a classified musician and producer. The 21 year old has only been in the industry since 2013, meaning her debut album Long Way Home was only released in March of 2016. 

Låpsley belongs to the label XL. who also holds artists such as Adele, Alicia Keys, Dizzee Rascal and Radiohead. My artists genre's of music include Art Pop, Soul and Alternative R&B. Her instrumental talent is just as vast, from the Oboe to the Guitar to piano. 





In 2014, Låpsley won the 'One to Watch' award at the Merseyside's GIT Awards, due to her over half a million listeners of her solo bedroom-recording of Monday EP on Soundcloud. Following this, the artist was then thrown into the BBC Introducing Stage at Glastonbury Festival that same year. 

Potential Idea

Taking inspiration from Ben Pearce's 'What I Might Do' video, I would also like to start my video with an introductory section for each of my models. Like in Pearce's video, I too would like to have each model hold up a sign with their name on it to carry on the inspiration.  

The middle section to see my models come together as a group first off, with their make-up visible and their dark and short . 

To also solidify my models bold use of make-up, I have now decided to entice various shots of my models actually applying the cover up, hopefully promoting a message that goes 'you don't have to always use make-up to these quantities'. 

For the chorus, this is where I would like to introduce my transition from the above idea's, to a much more simple look, where I will ask my models to remove their make-up section by section. 
The idea of pairs of hands coming from all angles to cover up the model's face really appeals to me; I would like to explore this idea further in my planning.

Once all the make-up has been removed, I then would like to also have my girls wear a very basic white T-Shirt, in order to represent simplicity and natural plain beauty. 

Media Platforms That Have Influence Me

In finalising my music video plan and idea as a whole, I looked out very closely in the newspapers and especially television adverts for my theme of 'Real Beauty'. Dove and Victoria's Secret appeared to encompass my theme really well, as they both have contrasting views on what is considered beautiful. This in itself is what I will be basing my whole video on.

Dove Advert:

In 2004 Dove launched a ground breaking worldwide advertising campaign. The brand created a new way to address their public which aimed to be “real” by getting rid of the complexities that beauty product consumers suffer from. 

Having heard that only 2% of women would describe themselves as beautiful, the brand tried a completely new approach based on customer experiences and set itself apart from the market leaders.

By choosing to speak to women about their feelings and complexes, Dove has drawn on a unique and genuine message that’s inspired by reality, Xavier Charpentier outlines:

 'This campaign essentially has two remarkable things: its simplicity with an obvious, huge, central and global insight that everyone can understand and that every woman can relate to. The second thing is that the campaign is long-lasting. The first campaign dates from 2004, and we’re now in 2013.'

In 2007, Dove launched a new survey entitled “Beauty comes of age”, revealing that 91% of women aged 50 and over consider it time for society to change the way it looks at ageing. On the back of these results, Dove launched a campaign dedicated to the beauty of wrinkles.  

Victoria's Secret Advert:

Recently, Victoria's Secret launched a 'Love Your Body' campaign in order to advertise their newest line of lingerie. However, by using their own idealistic models, Victoria's Secret caused controversy among women in America who do not agree with the discourse that the lingerie store promoted. 

While Dove was attempting to enforce ideas of a healthy body image, Victoria's Secret may have taken down Dove's ammunition by turning it into an advertising slogan. By using such positive text and auditory to anchor the images in the Victoria's Secret commercial, the lingerie store was able to associate a positive idea with their unattainable standards for the female body. 

Compared:

As seen below, it is clear that both organisations have different perceptions of what is considered beautiful. It is good to accept each persons views on 'real beauty', and especially to explore these sights further. 

Selected:

'Selected' is a House dedicated record label and brand who also has a media blog. The brand was founded in June 2013 in Berlin and has been expanding ever since.

Their most popular and most used media platforms are Soundcloud and Spotify, as they upload an unlimited supply of ready made playlists; making it easier for their listeners to find new music and have an already made playlist of songs. 

The reason why I have chosen to write about Selected is because I like the calm/cool colours used, and the continuous use of the brand name on each music video. As seen in the photo below, I love the lay out as a whole and how neat and together it looks.